Amritsar, NFA Post: Private sector dairy company Hatsun Agro Product Ltd has become India’s largest retail network after inaugurating its 2,500th HAP Daily outlet for milk and curd distribution in Sattenapalle Town, in Guntur, Andhra Pradesh, the company said in a statement.
It also inaugurated 151st Ibaco outlet in Bhimavaram, Andhra Pradesh.
This together with 949 outlets of HAP Daily for ice cream retail and distribution, and Oyalo makes Hatsun Agro Product the owner of the largest retail brand network in India with more than 3,600 franchisee run outlets across Tamil Nadu, Andhra Pradesh, Telangana, Puducherry, Kerala, Gujarat, Goa, Maharashtra, Karnataka, Chhattisgarh and Orissa, the company said.
HAP is continuously expanding its retail presence and will cross 4,000 outlets at the earliest, Chairman R.G. Chandramogan said.
According to Chandramogan HAP firmly believes in direct customer reach and has steadfastly increased its presence with the opening of retail outlets in new towns and cities.
“HAP dairy products are seeing good demand and growth with the consumers trust in the quality of our product portfolio. HAP’s retail strategy is in line with Hatsun Agro Product’s growth strategy and its vision of taking high quality dairy products closer to the masses,” he said.
HAP’s leading retail brands include HAP Daily, Ibaco and Oyalo.
Ibaco is a premium chain of ice cream outlet that enables customers create their own ice cream sundaes, whereas HAP Daily is the retail concept of Hatsun Agro Product that offers milk, milk products and ice creams at the convenience of the customers.
