Cipla Limited, one of the leading pharmaceutical company, associated with Digital Jalebi, an experiential design studio to fruitfully organise their events virtually. This is the first time ever Cipla has organised virtual events on such larger scale.
Cipla hired Digital Jalebi’s tech-based solutions for three of its major events – their flagship annual conference INSPIRE 2020, their annual medical conference for Paediatricians ipaedia 2020 and a new initiative by Cipla to keep the medical fraternity updated with the latest science and developments around the COVID pandemic – COVID UPDATE 2020.
Inspire 2020 was one of Cipla Respiratory team’s flagship annual conference. It was held completely virtually in 2020 with delegates and speakers from all over the world participating.
Digital Jalebi helped Cipla in creating an entirely customised event flow for this event where users were taken through an automated journey through various segments as per the event agenda. The event included unique zones like Live Medical Survey Rooms, Quiz Contest, Poster Presentation, Keynote Zone & Exhibition Hall.
Cipla Respiratory Marketing Rahul Singh observed that the DJ team is high result oriented who have a good understanding of the needs of the pharma companies in the digital conference space. “Their ability to deliver within timelines even with stretched goals is commendable. Thumbs up for go od work done!,” said Rahul Singh.
iPaedia is a leading medical conference for Paediatricians organised annually by Cipla Nurture for more than 10 years now. The team partnered with Digital Jalebi to deliver this prestigious conference on a virtual platform for the first time. The response was overwhelming and more than 5000 doctors participated in the 2 day event.
High-quality technical content through recorded sessions, live streaming and a dedicated medical repository for further information was delivered by Digital Jalebi team. 2nd edition of iPaedia was also conducted in the same year due to the overwhelming response to the first edition.
Excited about the association, Digital Jalebi co-founder Nikhil Joshi said Digital Jalebi always strives to deliver high impact tailor-made solutions for their clients after carefully understanding the requirements and the market segment.
“With our experience of working with Pharma and Healthcare clients, we were able to create the most suitable and effective platform for the Cipla team’s Virtual Events. We are elated by the feedback and are continuously working with the brand to evolve the platform further,” said Nikhil Joshi.
A new virtual initiative started by Cipla – Covid Update 2020 to keep the medical fraternity updated with the latest science and developments around the Covid pandemic. Digital Jalebi helped Cipla to design & conceptualize the COVID Update series as a combination of live events and a dedicated archival section that is constantly updated with the latest medical research & talks by eminent doctors in the field
Founded in 2012 by Syed Fawaz Ahmed and Nikhil Joshi, Digital Jalebi is an experiential design studio that creates interactive experiences which are immersive, engaging and emotional. The company builds smarter conversational campaigns for brands that create emotional connections, fuel conversations and deliver business results.
The company is continuously striving to connect brands and people in more meaningful ways by creating emotionally engaging experiences that generate lasting brand love and deliver transformative experiences that deepen brand loyalty and drive brand performance.
