Cult.fit, the fitness chain by health and wellness platform Cure.fit, has launched ‘Cult Pass’, an all-access pass for users to workout at partner gyms while also being able to avail free Cult classes at Cult.fit centers across the city.
This pass, currently being offered in Bengaluru, marks the fitness company’s foray into gyms and machine-based workouts.
With this launch, Cult Pass will become an all-inclusive fitness offering which will give new Cult members greater mobility and flexibility by providing cross-gym access and an even more personalized approach towards their fitness journeys. Cult Pass is available for purchase on the Cure.fit app in Bengaluru via three subscription packs that span over 3, 6 and 12 months.
Cure.fit aims to rehaul the gyms they are on-boarding in an endeavor to maintain the same quality, safety, and standard of services and facilities that the Cult.fit centers are widely known for.
Cult.fit has already on-boarded 11 gyms in Bengaluru and plans to offer its members access to the best gyms all over the city over the next three months. The company is also looking to expand this offering to other markets early next year with the ambition of becoming India’s largest all-encompassing fitness chain.
Cure.fit Growth and Marketing Head Naresh Krishnaswamy said, “We are happy and excited to announce the launch of Cult Pass in Bengaluru. While Cult is famous for its group workout classes, this move in particular is designed to extend our services to a portion of users who also prefer working out with machines and other equipment at gyms.”
“This Pass will allow our users to freely walk in to and workout at any gym within the Cult Pass ecosystem while also enjoying free Cult classes at any Cult.fit center of their choice. We are eager to partner with more gyms so that we can roll this out across other cities soon and expand the Cult offering even further while also maintaining a high standard of safety and quality that people know and appreciate Cult for,” he added.