Mumbai, NFPost: Herbea, a brand providing holistic experience with infusion teas derived from superfoods and from the ancient science of Ayurveda, has launched its new variants of curated tea for discerning consumers.
Herbea has been conceptualised as a confluence of legacies, expertise, and vision to create a path to a balanced and healthy lifestyle. Herbea teas have been curated keeping in mind the varying modern-day sensibilities and lifestyle requirements. There are seven different variants of tea.
The tea variants include DIGES TEA for better digestion, STABILI TEA for fighting diabetes by maintaining sugar balance, DETOX TEA for removing impurities from body, COOLING TEA for cooling the mind from hectic schedule, IMMUNI – TEA for helping improve immunity, DE-STRESS TEA to calm down the nerves, AGILI – TEA for better metabolism.
Endorsed ingredients
The teas are made of ingredients endorsed as highly effective in the science of Ayurveda such as fennel, punarnava, country rose, ananta, coriander, amla, triphala, ginger, among many others.
The founders Herbea have endeavoured to re-create the age-old culture of infusion teas to suit modern lifestyles. More products will be added going forward.
The brand Herbea, which is the brainchild of Indraneel Chitale, a fourth-generation member of the famed Chitale group. Chinmay Bhosale a dynamic and well-known lawyer and Dr Sukumar Sardeshmukh an Ayurveda expert, further enhanced the legacy of the brand.
The founders are giving primacy to Ayurvda for a holistic healing and launched various products with an intention to make the value and enigma of Indian herbs and super foods accessible to the world.
Holistic well-being
Speaking about the new product launch, Herbea Co-founder Indraneel Chitale said a healthy lifestyle and strong immunity are the cornerstones to holistic well-being – something that has been underscored by the recent pandemic as well.
“It is therefore important that our food habits and what we eat, reflect the same. Ayurveda is an age-old practice and herbs have since time immemorial helped heal and improve the human body greatly. Herbea brings together 11 generations of Ayurvedic wisdom packaged in a modern avatar to its consumers through a variety of teas. We will also be launching other products soon,” said Herbea Co-founder Indraneel Chitale.
Indraneel Chitale is the anchor with a strong sense of the manufacturing aspects of the FMCG industry and expertise to keep products relevant to modern times. Chinmay Bhosale is an astute lawyer, with gold medal and doctorate in law, who’s wisdom works as the catalyst in the journey of Herbea.
Proponents of Ayurveda
Dr Sukumar Sardeshmukh who is the curator of Herbea and a strong proponent of Ayurveda, is globally recognized for his knowledge and expertise in the ancient Indian science. The brand is a partnership which is a combination of science backed by entrepreneurship which shows tremendous promise for the brand.
With a solid foundation based on Ayurveda that is blended with modern-day sensibilities, Herbea brand is bringing holistic well-being with various products. SSCI Foods and Beverages LLP, the holding company of brand Herbea, is going ahead with its plan to come up with new products that will help a healthy life for people who are engrossed with modern lifestyle.
As per 2019 statistics India is the second largest producer of tea in the world with a total production of 1,339.70 million kgs. Indian tea is among the finest in the world owing to strong geographical indications, heavy investment in tea processing units, continuous innovation, augmented product mix and strategic market expansion.
India is home to a wide variety of teas, including CTC tea, orthodox tea, green tea and organic tea. Unlike many other teas producing and exporting nations, India has a manufacturing base for both CTC and orthodox tea in addition to green tea. India offers high-quality specialty teas, such as Darjeeling, Assam Orthodox and the high-range Nilgiris, which have a distinctive aroma, strength, colour and flavour.
Total tea export stood at $ 830.90 million in FY19 and $ 826.47 million in FY20. The total tea export of team from India was US$ 281.39 million in April–August 2020 and for August 2020 it was US$ 69.44 million.
