With over 350,000 growers using advisory, BharatAgri plans to leverage the fresh funds on product enhancement, growth and expansion across India
Mumabi, NFAPost: Pune-based personalised agri-advisory platform BharatAgri has raised Pre-Series A from Binny Bansal backed 021 Capital and India Quotient. This round also saw participation from existing investors Better Capital and Ajay Prabhu (COO, Quest Global).
The company plans to use the fresh funds on product enhancement and growth, besides expanding its footprint across India.
BharatAgri was founded in April 2017 by IIT Madras alumni, Siddharth Dialani and Sai Gole and later joined by core team members Aman Verma and Tanmay Krishna in 2019.
Personalised agriculture
Agri-advisory BharatAgri’s technology solution provides personalised agriculture and farming advisory to farmers. Using BharatAgri’s Krishi Doctor, an intelligent farm advisor, farmers have witnessed over 40% increase in yield and significant reduction in management costs.
BharatAgri CEO and Co-founder Siddharth Dialani said BharatAgri is the only player that has monetised digital advisory at scale. During the pandemic alone BharatAgri sold over 13,000 premium subscriptions.
“Our unique advisory algorithm assists the users in increasing their yield and reducing their cost. With our unique proposition for farmers, BharatAgri has evolved into a platform for crop-input companies and financial institutions to market their products to BharatAgri premium farmers. With the fresh infusion of funds, BharatAgri aims to reach 5 million farmers and provide them with meaningful solutions,” said BharatAgri CEO and Co-founder Siddharth Dialani.
Real-time solution
Commenting on the funding, 021 Capital Founder Sailesh Tulshan said the company is excited to partner with BharatAgri and believe that they can make a large-scale impact in the agri sector and in the lives of farmers in India.
“Through personalised solutions offered by BharatAgri, farmers are able to improve their farm yield and quality of produce. The farm-to-market platform also helps farmers realise better value for their produce and makes financial services easily accessible to them. In a span of one year, BharatAgri’s personalised agri-platform has witnessed 10X growth. They have been able to help tens of thousands of farmers during these challenging times and equip them with real-time solutions,” said 021 Capital Founder Sailesh Tulshan.
Expressing happiness over the investment, India Quotient Partner Madhukar Sinha said agriculture is transforming using technology.
“The increasing penetration of smartphones coupled with reliable internet are empowering farmers in ways unimaginable five years back. Riding the wave of this tech adoption, BharatAgri is building a platform of trust for farmers and agri business partners both on the agri input and procurement side,” said Expressing happiness over the investment, India Quotient Partner Madhukar Sinha.
Paid subscription
India Quotient Partner Madhukar Sinha said the company has been positively surprised by the quick manoeuvre of the BhartAgri team and farmers participating on the platform in these Covid times.
With over 350,000+ users, BharatAgri offers paid subscriptions to farmers for personalized consultancy and an exclusive access to their premium platform.
This platform which is an ecosystem of service providers works with leading rural brands to help them reach BharatAgri’s premium users.
BharatAgri’s digital paid user base is growing at 40% month on month. The restriction on physical movement in the past six months has boosted online advisory consumption significantly.
Harvest campaigns
Pune-headquartered BharatAgri has strived to provide superior solutions to farmers during the ongoing pandemic. Special campaigns like ‘Harvest Campaigns’ were arranged during the nationwide lockdown to provide assistance to farmers and sell their perishable and non-perishable produce.
Launched in 2017, BharatAgri is a farming technology platform that offers personalised assistance to farmers. With a mission to empower every farmer and digitise every farm, BharatAgri aims to bridge the gap between technology and agriculture in India.
By offering features like weather-based dynamic advisory and season-long predictive calendar for farm activities, BharatAgri is working on effectively addressing all farming problems to emerge as the one-stop solution provider for farmers.
