Mercedes-Benz India continues to top customer preference during the ongoing festive season: Delhi NCR deliveries stand at a record 175 cars
Strong anticipation of robust demand for upcoming Diwali and Dhanteras period
- The festive period this year witnessed an unlocking of aspirations and celebrations resulting in a surge in demand for Mercedes-Benz vehicles across the country
- The demand is especially noticed in the Northern markets of Delhi NCR, Punjab and also in the Western markets comprising Mumbai and all of Gujarat
- Navratri and Dussehra deliveries marks a strong comeback of festive mood combined with Mercedes-Benz’s strong portfolio and customer trust
- Mercedes-Benz’s innovative brand campaign ‘Unlock Celebrations’ has been instrumental in creating an encouraging customer response, driving enquiries
- In particular demand were the C-Class, E-Class sedans and the GLC, GLE and GLS SUVs which are established winners in their respective segments
- Mercedes-Benz witnessed a strong sales revival from Q3 2020 onwards, growing 25% M-o-M sequentially and four-times over Q2 2020 sales
Mumbai, NFAPost: India’s largest luxury car maker Mercedes-Benz announced record customer deliveries achieved during the auspicious occasion of Navratri and Dussehra.
The brand with the Three Pointed Star handed over 550 Mercedes-Benz cars to customers across the country during the ongoing festive period, repeating the record sales achieved during 2019 Navratri & Dussehra.
Strong comeback
Strong customer demand is witnessed across key markets like Delhi NCR, Mumbai and Gujarat which saw a resurging customer demand, owing to the return of normalcy and stabilization of businesses and the wish to unlock their aspirations.
The customer confidence is also buoyed by Mercedes-Benz’s attractive product portfolio which is continuously upgraded, combined with the value driven innovative financial and cost of ownership packages, which exceed customers’ expectation.
The record 550 customer deliveries were from Delhi NCR, Mumbai, Gujarat and other Northern markets. In Delhi NCR alone, 175 new Mercedes-Benz cars were handed over to their proud owners. Mercedes-Benz earlier witnessed a sequential growth in its monthly sales in Q3 2020, amidst the current market challenges prevalent owing to the pandemic.
Customer sentiment
Speaking on the occasion, Mercedes-Benz India Managing Director & CEO Martin Schwenk said the festive season this year has begun on a very strong note and we are glad to witness this positive customer sentiment.
“We are delighted to share the unlocking of the aspirations and celebrations by our customers who drove home a Mercedes this festive season. This impressive number of deliveries makes us confident of a good festive season and firmly underlines the trust and confidence that luxury car buyers have on Mercedes-Benz brand and products. This trust becomes even more pronounced in the context of today’s market conditions, which faces multiple challenges,” said Mercedes-Benz India Managing Director & CEO Martin Schwenk.
Mercedes-Benz India Managing Director & CEO Martin Schwenk said the company listens to its customers’ needs and they remain the centre of all its initiatives.
Recovery of sales
“It delights to witness our customer centric strategy bearing fruits and resulting in a positive momentum for the brand. We are confident of further driving this momentum for the rest of the festive period and the quarter. We have an exciting quarter ahead of us with new product introductions and it will remain our endeavor to keep exciting the market and continuing the recovery of sales for the rest of the year,” said Mercedes-Benz India Managing Director & CEO Martin Schwenk.
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
Production capacity
The production facility carries an investment of more than Rs 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100outlets.
Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts sof a strong retail network presence in the country.
October 2019 also marked the introduction of Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Completely Built imported cars portfolio includes the V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.
Electro-mobility
‘Restless for Tomorrow’ is Mercedes-Benz India’s mantra for 2020. Today’s Indians are increasingly redefining themselves. This generation is not defined by age; restlessness is a state of mind, not a date of birth. They are restless and so is our brand. Mercedes-Benz India also took a firm step towards Electro-mobility with the launch of ‘EQ’ brand in India in January 2020.
Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupé and the V-Class Marco Polo and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. The GLC Coupé was launched in March, which was also Mercedes-Benz India’s 10th CKD product in India.
Mercedes-AMG also strengthened its portfolio in India with the launch of the AMG C 63 Coupe and the AMG GT R in May-2020. Mercedes-Benz strengthened its SUV portfolio with the launch of 2 news variants of the GLE, 3rd generation new GLS and the Mercedes-AMG GLE 53 4MATIC+ Coupe.
