Hyderabad, NFAPost: Delhi Capitals, jointly-owned by the JSW and GMR Groups, will don a specially designed jersey in their Indian Premier League match against Royal Challengers Bangalore on Monday.
The aim of the specially designed jersey will address JSW Paints’ visibility goals as it scales up its business in India.
JSW Paints’ Managing Director Parth Jindal said the JSW Group sees this as a tremendous opportunity to showcase its brand JSW Paints, that celebrates the diverse colours of India and encourages India to #EmbraceEveryColour.
Brand inclusivity
“The association is aligned with the overall brand narrative which is all about unity and inclusivity. This will be supported with our current campaign ‘Har Rang Har Kisi Ka’ featuring Alia Bhatt and Ayushmann Khurrana,” Jindal added.
Delhi Capitals CEO Dhiraj Malhotra said the JSW Group has played a crucial role in the development of Indian sports over the last few years.
“Our team, Delhi Capitals, will proudly don the JSW Paints jersey for the game against RCB not only in support of the Group’s tremendous contribution towards Indian sports, but also to endorse the message of unity,” Delhi Capitals CEO Dhiraj Malhotra added.
Painting market
JSW Paints has always aimed at creating beautiful and thoughtful experiences for its customers. JSW Paints’ ‘Any Colour One Price’ proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market.
Recently, the company also signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors for their campaign, ‘Har Rang Har Kisi Ka’ to celebrate the diverse colours of India and encourage Indians to #EmbraceEveryColour. The TVC will also be aired during the DC vs RCB match on October 5.
