TheNFAPost Podcast

Chennai, NFAPost: The Alliance To End Plastic Waste (the Alliance) has announced the ALL_TOGETHER GLOBAL CLEANUP, a global initiative to remove litter, one piece at a time from the environment in celebration of World Cleanup Day 2020.

Beginning on World Cleanup Day 2020 (Saturday, September 19) and extending for the ensuing two weeks, thousands of volunteers from the Alliance, employees of participating member and non-member companies, partners and individuals around the world will rally to their communities to discover, identify, collect and dispose of any litter they find.

Leveraging the global network of the Alliance’s nearly 50 members, the ALL_TOGETHER GLOBAL CLEANUP expects to educate more than one million individuals about the importance of litter clean up. Litterati, winner of the Alliance and Plug and Play’s incubator program in the United States, developed the app that serves as the centrepiece to unite ALL_TOGETHER GLOBAL CLEANUP participants.

The Litterati app allows for pickup efforts to be monitored with concrete data, which in turn makes it possible for changes of lasting impact—from behavioural shifts to corporate packaging changes and more. Litterati uses artificial intelligence technology to identify the litter from the environment captured in geo-tagged photos. All participants will use the innovative Litterati smartphone app to upload photos of each piece of litter collected in order to measure and track
participation throughout the two-week campaign.

“The scale of the global litter challenge can feel daunting, but growing participation in World Cleanup Day has demonstrated that individuals are eager to do their part,” said Alliance to End Plastic Waste President and CEO Jacob Duer.

“Through the ALL_TOGETHER GLOBAL CLEANUP, the Alliance and our members are determined to further reduce litter in our mission to end plastic waste in the environment. With the help of Litterati and TED-Ed, organisations and citizens around the world can truly come together and be part of a global movement for collective impact,” he added.

To date, many of the Alliance’s member companies have announced they would participate in the 2020 ALL_TOGETHER GLOBAL CLEANUP through teams of employee volunteers. Other companies, organisations or individuals seeking to participate in the ALL_TOGETHER GLOBAL CLEANUP should download Litterati from the App Store or Google Play Store , open the Litterati app and enter the code: “CLEAN.”

Volunteers can then head out into their local community and use the camera in the Litterati app to take photos of the litter collected one piece at a time.

“We are excited to collaborate with the Alliance to End Plastic Waste on an important common goal: to help create a litter-free world,” said Litterati Founder and CEO Jeff Kirschner.

“By empowering the ALL_TOGETHER GLOBAL CLEANUP volunteers, and measuring their positive impact, we are creating the opportunity for long-lasting environmental change,” he added.

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