Advanced capabilities in Explore Enterprise will allow businesses to use customer service data to inform decisions across support, sales, product and more
Benglauru, NFAPost: Zendesk, Inc. announced the launch of Explore Enterprise, the newest solution within its service-first CRM platform, which enables companies to analyze real-time data in order to understand changing needs.
As global ticket volume reaches record highs, leaders can use Explore Enterprise to share relevant insights instantly with other teams and departments, helping them make faster decisions to improve their entire customer experience.
Zendesk India & SAARC MD and RVP Sales KT Prasad said over the past few months, companies in India have been striving to adapt to the changing needs and demands of their customers as the pandemic continues to unfold and new trends emerge.
“Our Benchmark Snapshot Report indicates that even though service requests may finally be stabilising after months of volatility, higher volumes may continue to persist, at least for a foreseeable future. Therefore, having timely insights are even more crucial for businesses to spot gaps in their customer service and quickly implement modifications that people expect,” said Zendesk India & SAARC MD and RVP Sales KT Prasad.
Customer experience
With the ability to stay a step ahead of their customers and proactively improve their overall customer experience journey, Zendesk India & SAARC MD and RVP Sales KT Prasad said Explore Enterprise will help many businesses in India not just survive, but thrive in today’s landscape.
Zendesk EVP of Product Shawna Wolverton said customers are seeking more support from businesses than ever before, which is putting increased pressure on CX leaders and their teams.
“With Explore Enterprise, Zendesk gives companies the ability to analyze data in order to have a clear view of customer trends they are seeing across our Support and Sales Suites. These comprehensive insights allow businesses to quickly address emerging challenges and opportunities not just in customer service, but throughout their entire business,” said Zendesk EVP of Product Shawna Wolverton.
Zendesk customers such as Mailchimp are already benefiting from using Explore’s reporting analytics to understand trends in over 30,000 tickets a month.
Mailchimp Senior Director of Customer Support Spencer Caratti said it’s about understanding data as a whole, and being able to look at the big picture.
Meaningful fixes
“We’re able to take that cumulative voice of the customer and distil that down to figure out what needs to be prioritized and make meaningful fixes that happen,” said Mailchimp Senior Director of Customer Support Spencer Caratti.
With real-time analytics and enhanced team collaboration features, Explore Enterprise enables leaders to manage and scale their business by:
· Monitoring data across customer support channels with pre-built and customizable live charts
· Acting on current trends by setting threshold alerts to see when teams are under a heavy load
· Improving productivity and reducing context switching with embeddable dashboards
· Boosting team collaboration with advanced report sharing and scheduling capabilities inside and outside the organization
“There is still a massive global shift towards digital transformation, and that has recently accelerated across every industry sector. Businesses must respond to this new pace of change and the organizations that are already digitally driven will pivot faster,” said Sheryl Kingstone of 451 Research.
Explore Enterprise provides instant insight across Zendesk products including Support, Talk, Chat, Sell and Guide* to provide a comprehensive, unified view of the customer. This includes information on how customers are using social messaging for support and which channels they prefer for communication.
These learnings enable leaders to refine how they serve customers over channels such as Apple Business Chat, WhatsApp, Facebook Messenger, Twitter Direct Messages, WeChat, and LINE. Additionally, teams will be able to bring in data from external third-party systems through integrations with Zendesk’s open and flexible CRM platform, Sunshine, for a holistic picture of their business.
CRM company
With visibility into customer data across channels, Explore Enterprise gives leaders the ability to make improvements beyond the support team, such as informing decisions across sales, engineering, marketing and other departments.
For example, when a CX leader sees a support team falling behind on ticket resolution, they can promptly test potential solutions and implement the option that makes the most impactful change for agents.
Additionally, a CX leader can see an increase in the number of page views about processing refunds and can adjust existing knowledge base content to better help customers get the answer they are looking for faster. Zendesk Explore Enterprise is available starting on August 31, 2020. More information can be found on the Zendesk website.
*New Sell and additional Guide integrations are expected to be generally available Q4 2020.
**Sunshine integrations are expected to be generally available Q1 2021.
Zendesk is a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. From large enterprises to startups, we believe that powerful, innovative customer experiences should be within reach for every company, no matter the size, industry or ambition.
Zendesk serves more than 160,000 customers across a multitude of industries in over 30 languages. Zendesk is headquartered in San Francisco, and operates offices worldwide.
