§ TECNO saw a surge in volume growth on the back of a robust SPARK series product portfolio
§ Launched new variant of SPARK 6 Air that comes with a 3 GB RAM and 32 GB storage @INR 8499 will be available on Amazon starting 21st August and across offline retail outlets
Bengaluru, NFAPost: TECNO, the global premium smartphone brand, celebrates the 5-million happy customers base since its foray into the Indian smartphone market 3 years back.
The brand has seen a steadfast growth supplemented by TECNO’s ‘ahead of the curve’ strategy to introduce ‘India-first’ smartphones to disrupt the entry-level and mid-budget markets with products customized to cater to Indian sensibilities in a better way.
In line with this core product DNA, TECNO’s SPARK series 2020 portfolio focused on 3 pillars: Best Battery, Big Display, and Superlative Camera.
Consequently, stellar products like SPARK Go Plus, SPARK 5, SPARK 5 Pro, SPARK Power 2 and the recent SPARK 6 Air enabled the company to consolidate its position in the sub-10k band. The new launches from the SPARK series is expected to further entrench TECNO in budget smartphone market.
Customer milestone
Commenting on the milestone, TRANSSION India CEO Arijeet Talapatra said the landmark 5-million customer milestone is a feather in TECNO’s cap and is testament to unwavering commitment to provide our customers with a product that gives them access to premium features at affordable price points.
“And with the new variant of TECNO SPARK 6 Air, we want to commemorate the faith that TECNO consumers have shown in us and share the joy,” said TRANSSION India CEO Arijeet Talapatra.
Additionally, the brand today also announced a launch of a new variant of SPARK 6 Air that sports a 3 GB RAM along with the 32 GB internal storage which can be expanded to 1TB with memory card at an aggressive price of Rs 8,499.
Viewing experience
The new, more powerful variant will make the viewing experience more immersive one on its gigantic 7”HD + Dot Notch display, with more than 90% screen-to-body ratio. The smartphone will feature the same jumbo 6000 mAh battery alongwith a 13 MP AI Triple Rear Camera with Quad Flash, and 8 MP AI Selfie camera with dual front flash.
The Slow Motion Video with 120 fps, Document Scan feature, AI Body shaping and Google lens along with ASD, AR mode and Bokeh mode altogether enhances the photography experience. The new SPARK 6 Air variant runs on an Helio A25, Octa Core 1.8 GHz processor.
SPARK 6 Air is also equipped with a unique audio sharing feature that enables users to connect two Bluetooth earphones or three Bluetooth speakers simultaneously to the phone for a delightful family time with music and entertainment, during this period. The audio listening experience is enhanced with sound effects powered by Dirac.
Screen replacement
The new SPARK 6 Air (3GB) will be available in two colour variants: Comet Black and Ocean Blue at an aggressive price of Rs 8499. All TECNO smartphones come with a one-time free screen replacement offer.
TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to the latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities.
TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones.
TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club.
