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Chennai, NFAPost: JSW Group, the $12 billion Indian conglomerate, is combining its distribution and supply chain expertise across the Steel and Cement businesses under an integrated JSW One initiative. 

JSW Group has presence in Steel, Cement and Paints business in India. All these three products have a common set of customers as they are essential in building a home. In order to reach out to these common set of consumers and channel partners, an integrated effort is being mobilised through this initiative, the company said.

JSW One has commenced operations in the East Region and will be scaled-up pan-India over the next couple of years. It will derive synergies to benefit both the Steel and Cement businesses by streamlining and maximizing the depth and expanse of JSW Group’s sales and supply chain network. JSW One will also combine the Group’s expertise across product portfolio to provide comprehensive service capability to its customers, it added.

Commenting on the launch of JSW One initiative, JSW Cement Managing Director Parth Jindal said, “At JSW Group, we are on a mission to make India Better Everyday. Keeping this purpose in mind, we have launched JSW One to leverage our Group’s distribution, supply chain and product synergies across both the Steel and Cement businesses.”

“The idea of this combination has always been close to my heart and I am happy to see it translate into action. Our customers need TMT Rebars, Cement and Steel Roofs to construct their houses as well as Paint to beautify their homes.  JSW Group is the only conglomerate globally which can offer Steel, Cement and Paints as a comprehensive offering to our customers. Through JSW One, we leverage this unique opportunity to change and alter the way we market our products to our customers,” he added.

JSW Cement CEO Nilesh Narwekar said, “Over the past few years, JSW Cement has made significant inroads into the Eastern India market as the only new entrant, who has been able to establish firmly in Category A of Cement players.”

JSW One is a pioneering initiative by JSW Group to draw combined synergies of Cement and Steel through the same distribution channel. The JSW One initiative will help both channel partners tap into new revenue streams through Cement and Steel products. It will also open opportunities of professional development to the company’s Sales team who will now be managing two different products like Cement and Steel across marginally different distribution formats (i.e. one being distributor oriented and the other around managing a multi-brand dealer /sub-dealer counter) and dealing with a near similar ecosystem of influencers, he added.

JSW One has commenced operations with the cross-selling JSW Neosteel TMT Rebars and Cement portfolio to its channel partners. It will help expand the Group’s on-ground reach to bring JSW closer to its customers. JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-building requirements as well as benefit from the synergistic advantages of customer overlaps within the different businesses.

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