TheNFAPost Podcast

~ Partners with Innovative Antares Pvt. Ltd. in Mumbai to launch Asia Pacific’s first dealer showroom dedicated to ancillary applications
~ The new showroom will exhibit shared spaces solutions that enable socializing and collaboration in the new office

Mumbai, NFAPost: Steelcase, the global leader in office furniture and innovative workspace solutions, announced the opening of its ancillary dealer showroom in Mumbai dedicated to the company’s marquee portfolio of ancillary applications.

In partnership with Innovative Antares Pvt. Ltd., the new showroom at Raghuvanshi Mills, Lower Parel, Mumbai will exclusively house the globally renowned partner brands of Steelcase such as Designtex, Orangebox, Coalesse, Turnstone, m.a.d., Bolia and Grado.

Coming together in the workplace to socialize and collaborate will become the greatest purpose that the new office can fulfil. Keeping this trend in mind, Steelcase will provide more and the world’s best choices to organizations with a wide range of products and solutions that will help cater to the new and changing work preferences.

The coronavirus pandemic has altered lives and made business situations complex than ever before, giving rise to new norms in working. 

Socialise and collaborate

Though people have been successful in getting some types of work done remotely and over video, a large section of the workforce is struggling with the generative work that creates new ideas and solves complex problems. After months of working apart, employees now say the main reason they want to return to the office is to be with other people, socialize and collaborate in ways that just aren’t possible remotely.

Welcoming Antares to the Steelcase family, Steelcase Asia Pacific President Uli Gwinner said the sudden shift in workspace dynamics accelerated by the Covid-19 pandemic has further propelled the importance of creating workspaces that are both employee-centric as well as collaborative.

“At Steelcase, we’re striving to balance the need for such compelling spaces with the need for safety. In collaboration with Antares, we are delighted to bring the best of our partner products and solutions that support this vision,” said Steelcase Asia Pacific President Uli Gwinne.

Explaining the significance of the initiative, India, SAARC Design Applications APAC Managing Director India, SAARC Praveen Rawal said businesses globally have witnessed some unprecedented challenges impacting the way employees work, Mumbai being no different.

Remote worker

“As the financial hub of India and one of the most densely populated cities in the country, it was imperative to cater to the new working preferences of the city’s remote workers and office goers. Under our partnership with Antares, we are really excited to bring an exclusive, dedicated experience centre in Mumbai consisting of some of the most exciting partner brands. This marks an important milestone for Steelcase as we continue to remain invested in transforming workspaces in India with our user centric, sustainable, smart and interconnected solutions,” said India, SAARC Design Applications APAC Managing Director India, SAARC Praveen Rawal.

Commenting on the collaboration with Steelcase, Antares Director Deep Mehta said the company is delighted to partner with Steelcase, and believe this partnership will add immense value to build a cohesive workspace culture, supporting the entrepreneurial spirit of the city.

“Employee wellbeing and engagement are issues of growing importance to both of us, and we look forward to bring our collective expertise and solutions to address the emerging needs of Mumbai’s workforce,” said Antares Director Deep Mehta.

The new Steelcase showroom located at 1st Floor, 9, Raghuvanshi Mill, 11/12, Senapati Bapat Marg, Lower Parel (w), sprawls across 2,100 sq. ft and will house ancillary products by Steelcase and our partners of brands. Safety and social distancing protocols will be adhered to strictly by everyone visiting the showroom.

The partnership between Steelcase and Innovative Antares Pvt Ltd will facilitate a holistic approach to foster higher level of employee engagement and enhance company’s overall business in India.

Partner brand portfolio

The new dealer showroom developed in collaboration with Antares will help strengthen the partner brand portfolio of Steelcase in Mumbai. On the other hand, the existing company showroom will continue to offer a wide range of architecture, furniture and technology products and services designed and developed by Steelcase.

For over 108 years, Steelcase has helped create great experiences for the world’s leading organizations, across industries. The company demonstrates this through our family of brands – including Steelcase®, Coalesse®, Designtex®, Turnstone®, Smith System®, Orangebox® and AMQ®.

Together, the company offers a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability.
The company is globally accessible through a network of channels, including over 800 Steelcase dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2019 revenue of $3.4 billion.

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