Akhil Jain
TheNFAPost Podcast

Chennai, NFAPost: Women’s apparel retailer Madame has announced the launch of six new stores seeing demand pick-up in the Tier II cities across India.  Of these six stores, one store will be located in the Crown Mall of Lucknow and the other five will be high-street stores based in Himachal Pradesh, Haryana, Uttar Pradesh, Arunachal Pradesh, and Delhi (NCR).

Currently, Madame has over 150 exclusive stores spread across India. Madame has recently launched a 700 sq ft store at Phoenix Palassio, Lucknow in the end of July 2020.

Madame Executive Director Akhil Jain said, “Women’s apparel has seen a growing demand in recent weeks, and Tier II city store walk-ins are at 60% pre-Covid levels. We foresee demand to get better by October coming to almost 75% footfalls as of last year. Meeting consumer expectations is not an overnight job and we have invested in creating trust with our customers over the years and maintaining great relationships with customers even during Covid. This is what is showing growth for us.”

He added, “Our online sales have accelerated during the lockdown through Glamly.com and other online platforms to almost 2x. We will also be investing more in online promotions in the run-up to the festive season. While many others are contracting their marketing spends, we are redirecting a larger chunk of the budget towards digital.”

The brand recently told the NFAPost that it will be coming up with omni-channel soon. This will also help take the Madame buying experience right to the customer’s doorstep.

Launched in 1993, the fashion brand caters to a wide range of Apparel, Handbags, Footwear’s & Accessories for women. Since the launch of its first store in 2002, the brand has rapidly expanded across the country and it retails in over 500 Multi-Brand and Large Format Stores. The brand is retailed through online marketplaces including Myntra, Ajio, Flipkart, and Amazon, and additionally, the brand has set up its own online store at Glamly.com.

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