TheNFAPost Podcast
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  • Flipkart Sellers from Tier-2 cities & beyond witness significant business during the five-day Independence Day sale event
  • Flipkart witnessed 54 percent increase in transacting sellers compared to last year
  • ~8,000 newly onboarded sellers participated in their first sale event, with over 450 of them becoming ‘lakhpatis’ over these five days

Bengaluru, NFAPostDigital India takes a new stride as local Indian MSMEs continue to unlock the potential of e-commerce and digitisation with the launch of five-day-long Independence Day Sale.

Kickstarting the festive season, sellers on the Flipkart Marketplace platform witnessed significant business growth in the company’s recently concluded five-day-long Independence Day Sale from August 6-10.

During this period, the Flipkart marketplace platform recorded a 54% increase in transacting sellers compared to last year. The Independence Day Sale event saw participation from sellers primarily from Tier 2 cities and beyond; that have now become local businesses with strong growth pipelines.

With businesses across India rethinking their operations in the wake of the Covid-19 pandemic, ecommerce has emerged as the preferred channel to connect with consumers nationwide.

Market access

With its pan-India market access and a wide array of products and services, e-commerce has been able to provide businesses with the comfort of working with limited resources and still be able to achieve strong financial growth. Since the nationwide Covid-19-induced lockdown, Flipkart saw an increased interest from sellers to join the platform.

Since then, the company has onboarded almost 8,000 sellers to its online marketplace, with more than 70 percent of them coming from smaller towns. Flipkart is supplementing its onboarding efforts with free business incubation support for new sellers for the first 60 days. This includes equipping sellers with insights in matters of product support, advertising, and speed support.

This Independence Day being the first major sale-event for the newly onboarded sellers, the marketplace saw maximum participation of sellers from New Delhi, followed by Surat, Jaipur, Mumbai, Bangalore, Kolkata, Ghaziabad, Hyderabad, Ahmedabad and Agra. Subsequently, cities such as Dharuhera, Datia, Harapanahalli, Cachar, Motihari, Purnia, Tezpur, Sibsagar, Dholpur and Etawah became the new cities that saw the highest number of seller participation.

Home furnishing

Key categories that led seller growth included – grooming, household items, books and media, food and nutrition, toys, makeup and fragrances, women ethnic contemporary wear, personal healthcare, home furnishing and mobile protection.

Bhupendra Patel, one of the sellers from Panipat who participated in Flipkart’s Independence Day sale, is elated by the kind of growth his online business, Home Sizzlers has seen on the platform, despite the external situation. 

Home Sizzlers operate in selling curtains and bedsheets and saw almost double the sale this season. According to him, once he was successfully able to resume his operations on the platform by May-end, his business has seen an upward growth of 10-15% each month.

Because of this growth, he has been able to continue not just supporting his workforce throughout this phase, but also give them additional financial compensation to manage their household requirements. As for his online business, he has seen a lot of new customers coming in from the East and Southern part of the country where usually the demand was low. Home Sizzlers has witnessed an overall increase in demand of 20-30% coming in from Tier 2 and 3 cities. He is grateful for the opportunity that e-commerce has given him and is keen to work with his employees to manage the upcoming festive season.

Business growth

Similarly, Madhusudan who runs his online business on Flipkart by the name TRIPR, is excited about the growth his business saw in the recently concluded sales and feels that opportunities like these help boost his business growth and enables him to relook at his strategy.

Catering to the Men’s and Kid’s wear category, his business saw 2.5x growth in order nos. during the Independence Day sale. Coupled with insights shared by his account management team at Flipkart, Madhusudan was able to ramp up his offerings in casual and innerwear as part of his portfolio.

His business has a lot of dependency on the migrant workforce, especially those skilled in textile and fabric manufacturing. With an opportunity to resume operations online, he was able to bring them back from their hometown and provide them with livelihood support.

Ecommerce revolution

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories.

Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India.

Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India’s fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

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