Chennai, NFAPost: Celebrating its anniversary, Reliance Jewels has launched ‘Aabhar’ collection. This year’s new collection is inspired by the lanterns, which symbolises a ray of hope and positivity for new beginnings.
This new collection has been added to its existing bouquet of exclusive jewellery.
The Aabhar collection consists 54 unique designs of handcrafted gold and diamond earrings including an eclectic mix of danglers, fringes, top & drops, chandeliers, jhumkis, studs, needles, and chandbali starting from 3 grams to 15 grams, Reliance Jewels said.
The thought for this collection revolves around the theme of #WeOweYou. The campaign is conceptualised by Scarecrow M&C Saatchi expresses unconditional gratitude towards the customers who’ve put their faith and trust in the Reliance Jewels brand through these years, it added.
Through “Aabhar” collection and the“#WeOweYou” campaign, Reliance Jewels continues the tradition of celebrating the brand’s anniversary by expressing gratitude to the loyal customers for their continuous support. #WeOweYou is a multimedia campaign that has also unveil a 4-minute digital film which is inspired by moments and experiences the brand shares with its customers. This year is special as the brand has continued to receive love & support of their customers even during such difficult times, Reliance Jewels said.
Introducing a new Aabhar collection of earrings, Reliance Jewels also announced a special anniversary offer available till August 31, which includes flat 30% off on making of gold jewellery and up to 30% off on diamond value.
With strictest adherence to exhaustive safety policy right from the time of entry of the customers till their exit from the showroom, Reliance Jewels has realigned its showroom operating standards to adjust to the ‘new normal’. The workforce has been specially trained to maintain the rules of social distancing and follow safety norms and guidelines, the brand stated.
“With the campaign thought of #WEOWEYOU, the Aabhar collection is designed keeping in mind the preferences of the modern Indian women. Through this collection, we want to thank our customers for the support they have given us over these years. We aim to instill hope and positivity through the launch of Aabhar collection inspired by lanterns,” Reliance Jewels spokesperson said.
The collection will be exclusively available at all Reliance Jewels showrooms across the country.