Arumugam and Kanishka Arumugam (CEO & Co-CEO)
TheNFAPost Podcast
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Chennai, NFAPost: Pumps and Water Technology provider EKKI has now become a part of the MBA curriculum at INSEAD Business School. The study has been included in the MBA reading list for the subject ‘Social Entrepreneurship and Innovation’.

INSEAD has created a case study on the challenges, growth and transformation journey of EKKI. The case study narrates the reinvention of EKKI beginning in 2013, and covers how EKKI transformed itself into a sustainable water technology provider from DECCAN Pumps starting in 1981.

The case study titled “Sustainability in Asia” is authored by Professors Stephen J Mezias (INSEAD), Indira Pant (National University of Singapore) & Rikki Abzug, (Ramapo College of New Jersey). The study will be available for teaching purposes within and outside the INSEAD community.

INSEAD Professor of Entrepreneurship and Family Enterprise Stephen J Mezias said, “In our case study Sustainability in Asia, we interviewed the leaders of six successful medium sized family firms based in South East Asia about their efforts to make their organisations more sustainable. EKKI, which was the only firm based in India in our study, was archetypical: with generational change, external orientation, and a focus on innovation to help the community being key factors driving them towards sustainability. 

He added, “Their mission, to become the leading provider of sustainable water solutions, in India and globally emphasised the kind of fundamental societal change that all of the firms pursued.  Coming from India, their emphasis on becoming an emerging market champion represented a goal not only for themselves, but also for the nation.”

EKKI has also established a global presence with its international manufacturing collaborations and distribution
partnerships. The EKKI Group has an International Joint Venture Alliance with HOMA of Germany, the world leader in waste-water technology. Today EKKI’s products are sold in more than 20 countries.

EKKI’s Co-CEO Kanishka Arumugam, said, “We are privileged and honoured that EKKI has made it to the MBA Curriculum of INSEAD. Global warming and population growth have led to massive increase in the use of water. Nearly 1.2 billion people on the planet do not have access to potable water and an estimated 2 million people die each year due to unsafe drinking water and inadequate sanitation. It is estimated that nearly half the world’s population will face severe water crisis by 2035. Global Pandemic’s caused by water pollution is also a big risk for humanity.”

“Despite this, water is one of the least technologically influenced industries, so it holds big opportunities for EKKI. From office towers to factories to homes and agriculture, the need for clean water has never been greater,” Kanishka Arumugam said.

INSEAD’s cases not only stimulate class discussion by presenting crucial management issues, but they also challenge students to learn how to make better strategic decisions and become stronger leaders, the business school said.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD’s business education and research spans four regions. Its 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in its MBA, Global Executive MBA, Specialised Master’s degrees and PhD programmes.

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