Hyderabad, NFAPost: The return of sporting action has sent a wave of cheer among the fraternity and fans alike. The global cricket community has joined hands to support and promote each other, in a show of unity to keep the game up and running.
Mobile Premier League (MPL), India’s largest esports and mobile gaming platform are reinforcing the love for the sport among Indian audiences, and the passion with which they follow international tournaments.
MPL has partnered with Cricket Ireland and ITW Consulting to sponsor the Irish Men’s team jerseys for the upcoming One-Day International Series against England beginning July 30.
MPL, along with Skoda, the joint sponsor of the Irish team’s jerseys, is confident of leveraging its individual reach, along with the goodwill Cricket Ireland enjoys, to create a global cricket empire.
Speaking about the association, Sai Srinivas, Co-founder and CEO, MPL, said, “As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly.”
Reiterating his sentiments, Dennis Cousins, Commercial Director, Cricket Ireland stated, “This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL that will add weight to our reputation in the sports market.”
Furthering MPL’s drive to create a global cricket platform, the platform is also co-presenting sponsor for the broadcast of the ongoing England-West Indies Test Series.
MPL is India’s largest esports and mobile gaming platform and is endorsed by Indian Cricket Captain Virat Kohli.
The platform recently launched the first Indian-made First Person Shooter game Rogue Heist exclusively and has over 4 crore users.