These innovative customer-centric digital offerings aim to provide ease, convenience, and seamless ownership experience
- DSD Nxt (Digital Service Drive Next), is a customer services program of Mercedes-Benz India that includes a host of digital solutions for customers to stay connected to their Star from the comfort of home and avail personalised services
- Roll-out of two new digital features under DSDNxt ensuring bespoke digital service experience:
- All the service update with a quick click: Customers receive a ‘Service Web Check-In Pass’ against each service, which facilitates selection of service preferences, real-time tracking of the car during pick & drop, real-time service status update, download service documents and also to make online payment of service bills
- WhatsApp as a new communication platform for service updates: Customers can now receive all the three-pointed star service related updates on their WhatsApp
- Personalized Service Experience at Workshops: Mercedes-Benz customer visit to the workshop will now be auto-detected | Customers will be welcomed with a personalised message at the service facility and an intimation will be provided to the entire Mercedes-Benz service staff about the customer
- Industry-first customer services financial solution ‘Pay at your convenience’
- Credit Card EMI option for a tenure up to 12 months
- Zero-cost EMI option for 3 months
Mumbai, NFAPost: India’s largest luxury carmaker Mercedes-Benz today further strengthened its customer service offerings with the launch of innovative digital service solutions, the ‘DSDNxt (Digital Service Drive Next)’ and ‘Pay at your convenience’.
These solutions aim to ensure seamless ownership experience and reinforce confidence in the luxury car market in India. The first-of-its-kind smart financial solution ‘Pay at your convenience’ is designed to provide financial ease to the customers, whereas ‘DSDNxt (Digital Service Drive Next)’ includes key digital service initiatives that will ascertain a safe and hassle-free ownership experience.
Exuding confidence in serving customers better, Mercedes-Benz India MD & CEO Martin Schwenk said every element of the company’s strategy revolves around the customer.
“At Mercedes-Benz, we are designing the digital future and are responding to changing customer expectations, and faster innovation cycles. Digitalisation is driving customer experience. As a customer-centric brand, we believe in the integration of digital technology in our entire value chain, from design and development to production, and finally to sales and service,” said Mercedes-Benz India MD & CEO Martin Schwenk.
Mercedes-Benz India MD & CEO Martin Schwenk also said towards this strategy, the company rolls-out key customer service initiatives under our digital program DSDNxt, the Vehicle Digital Reception System (vDRS), and WhatsApp for Business.
“These initiatives will ensure real-time service updates to our customers remotely, ensuring utmost convenience. As the market leaders, it is incumbent upon us to bring in solutions that empower the customers and reinforces their confidence in the segment,” said Mercedes-Benz India MD & CEO Martin Schwenk
Mercedes-Benz India MD & CEO Martin Schwenk said The smart financing solution “Pay at your convenience’ is a highly flexible financial offering that will support the customers to balance their financial commitments.
“With this first-of-its-kind solution, we aim to reinstall customer confidence and provide ‘Best Customer Experience’,” said Mercedes-Benz India MD & CEO Martin Schwenk.
‘Pay at your convenience’: Mercedes-Benz India rolled-out industry-first service bill finance to ensure ease of payment to the customers for their service requirements. Available with credit cards of more than 13 banks, it allows:
- Credit Card EMI option for a tenure up to 12 months
- Zero-cost EMI option for 3 months
- One swipe EMI easy payment option for both preventive maintenance and general repairs
Vehicle Digital Reception System (vDRS) allows customers to stay connected during the service of Star from the comfort of their home. A link of ‘Service Web Check-In Pass’ is sent to the customers, which provides access to the following information:
- All the information about appointment e.g. – Date and time of appointment, Pick & Drop Executive’s/Service Consultant’s Name, Photo, and Contact Number, etc.
- Selection of Preferences like pick/drop location, customer lounge access, etc.
- Real-time tracking of the car during pick & drop
- Real-time service status updates
- Access to service documents like estimate and invoices
- Online service bill payment
WhatsApp, the new customer communication channel, will be used to share updates with customers such as the next service due date, allotment of service consultant, service estimate, service status, etc
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chaka near Pune.
Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility carries an investment of more than Rs 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100outlets.
Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers experience in India.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India is the first Indian carmaker to rollout a BS VI vehicle (S 350d) ‘Made in India, for India’ in January 2018.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Completely Built imported cars portfolio includes the V-Class Marco Polo, CLS, C-Class Cabriolet, the G 350d and the exciting AMG range.
‘Restless for Tomorrow’ is Mercedes-Benz India’s mantra for 2020. Today’s Indians are increasingly redefining themselves. This generation is not defined by age; restlessness is a state of mind, not a date of birth. They are restless and so is our brand. Mercedes-Benz India also took a firm step towards Electro-mobility with the launch of ‘EQ’ brand in India in January 2020.
Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupé and the V-Class Marco Polo and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. The GLC Coupé was launched in March, which was also Mercedes-Benz India’s 10th CKD product in India. Mercedes-AMG also strengthened its portfolio in India with the launch of the AMG C 63 Coupe and the AMG GT R in May-2020. Mercedes-Benz strengthened its SUV portfolio with the launch of 2 news variants of the GLE and also that of the 3rd generation new GLS.
