Bengaluru, NFAPost: GoDaddy Inc, the company that empowers everyday entrepreneurs, announced a partnership with Ketto, India’s leading crowdfunding platform, to help financially strengthen India’s local business ecosystem comprising micro, small and medium enterprises (MSMEs)
The partnership is designed to support local Indian businesses recover from the impact of the COVID-19 pandemic by enabling them to start crowdfunding campaigns on Ketto and raise funds to support their essential business expenses.
As a part of this initiative, a small business based in India, with a website holding an active .in, .co.in, org.in, net.in or IND.in domain name, can apply to start a crowdfunding campaign on Ketto to support their business.
Eligibility criteria
GoDaddy will work with Ketto to evaluate the applications based on a set of eligibility criteria. With this partnership, the selected small businesses will get the opportunity to host a fundraiser campaign on Ketto for free, without having to pay the Ketto platform usage fees. GoDaddy will incur these fee expenses, on behalf of the selected small businesses, with one fundraiser per business owner permitted, for combined funds raised up to Rs 2 crore.
Ketto Co-Founder & CEO Varun Sheth said Ketto is extremely happy to partner with GoDaddy to help local small businesses in India raise funds in a safe and simple way.
“We at Ketto have always believed in creating meaningful and sustainable impact by aiding different communities in the country through our initiatives and partnerships. With this partnership, we wish to aid and enable small businesses to grow by helping them gain back their business strength in these difficult times,” says Ketto Co-Founder & CEO Varun Sheth.
Raise funds
Commenting on the partnership, Ketto co-founder Kunal Kapoor said Ketto has already raised over Rs 100 crore to help fight the coronavirus pandemic.
“Having GoDaddy onboard will allow us to reach out to many local businesses in India and enable them to raise funds to help ensure sustainability in the mid to long term. Today, local businesses stand impacted by this global pandemic, and it is essential to assist them to the best of our capacity, helping them rebuild and re-establish their business identity,” said Ketto co-founder Kunal Kapoor.
Enabling easier access for GoDaddy customers, Ketto’s landing page will be highlighted on GoDaddy’s #OpenWeStand India website. #OpenWeStand is GoDaddy’s global initiative which supports small business owners across the world navigate the challenging times presented by COVID-19.
It provides special offers on services and tools, expert advice, and community for entrepreneurs to share insights and experiences with one another. Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together by contributing their expert advice, services, and special offers to help ease the financial stress caused by the ongoing health crisis.
Support to MSMEs
Commenting further on the partnership, GoDaddy India Managing Director and Vice President Nikhil Arora said GoDaddy India aim is to help support micro, small and medium entrepreneurs across India, keep their businesses active.
“In line with the central government’s vision to promote local businesses in the country to help revive our economy, we at GoDaddy are able to extend our support to local small businesses, by working with Ketto, to help them get back at pace with their business goals,” said GoDaddy India Managing Director and Vice President Nikhil Arora.
Amidst the current challenging COVID times, entrepreneurs and small business owners in India are uncertain about the future of their business. GoDaddy and Ketto’s initiative is aimed at providing easier access to fundraising opportunities.
In addition, GoDaddy’s easy-to-use and affordable online tools and solutions are designed to help strengthen the online presence of these local ventures, which are considered a part of the backbone of India’s growing economy.
Start your business fundraiser on Ketto by applying here – https://GoDaddyForSMBs.ketto.org/
GoDaddy
GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.
The company’s mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.
Ketto
Ketto is one of Asia’s biggest crowdfunding platform that allows individuals, NGOs and brands to raise money for social, creative and personal causes. From 2012 to 2020, over Rs 1000 crore have been raised on the platform by over 5.5 million donors for over 200,000 campaigns. To learn more about the company visit www.ketto.org.
