TheNFAPost Podcast
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  • Vivo will launch a series of premium smartphones – X50 and X50 Pro
  • The upcoming X50 series will be manufactured at Vivo’s Greater Noida facility
  • The brand has its presence in 550 cities, 27 states and 5 union territories backed by more than 600 service centres in India

Chennai, NFAPost: Global smartphone brand Vivo on Thursday announced its entry into the premium smartphone segment in India. The company plans to expand its product portfolio with the camera-centric X-series in India that aims to provide a premium photography experience with a balance of technology and user-centric design.

Under the X-series, Vivo will launch a series of premium smartphones – X50 and X50 Pro, which will feature professional-grade camera technologies that will offer a mobile photography experience. As a consumer-centric brand, Vivo has successfully catered to the diverse needs of Indian consumers and offered cutting-edge technology solutions to provide an ultimate smartphone experience.

Vivo India Director-Brand Strategy Nipun Marya said, “There has been a shift in the needs of consumers in the last few years. With a growing appetite for premium smartphones, consumers are looking for a premium device that elevates their smartphone experience. We believe that Vivo has built a strong brand-value in India, and thus, it’s the right time to expand our product offering.”

“This upcoming camera-centric X-series will address the evolving needs of photography enthusiasts and help them discover the world through the lens of their smartphones. We are hopeful that our entry into the premium smartphone segment will change the benchmark in mobile photography,” Nipun added.

The upcoming X50 series will be manufactured at Vivo’s Greater Noida facility.  A premium global smartphone brand, Vivo entered India in late 2014. It has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India.

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