Partnership to accelerate digital transformation and elevate customer and employee engagement solutions for global enterprises

Bengaluru, NFAPost: Freshworks Inc., the customer engagement software company,  announced a strategic partnership with Tata Consultancy Services (TCS) a leading global IT services, consulting and business solutions organisation, to jointly build and market new age marketing, sales, support, customer success, and ITSM solutions on top of Freshworks cloud software to elevate end-user and employee experiences.

Freshworks is synonymous with powerful and intuitive customer engagement software that provides quick and strong ROI for businesses of all sizes looking to engage with their customers

across multiple touchpoints. With Freshworks, businesses can unify all customer touchpoints with out of the box, practical AI solutions that can be game changing for businesses keen on efficient modernization.

TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, reinforced with digital offerings built on its Business 4.0™ thought leadership framework. Furthermore, TCS’ across industry domain strength will enable Freshworks to provide enterprise customers with new agile, automated, intelligent cloud solutions.

Freshworks Chief Revenue Officer Sidharth Malik said TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses.

“Freshworks brings a strong suite of products that help businesses realise accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions. Gone are the days when digital transformation projects took months to complete and years to deliver value. With cloud software like Freshworks, implementation could take as little as a few weeks and businesses will be able to see immediate benefits,” said Freshworks Chief Revenue Officer Sidharth Malik.

Tata Consultancy Services Enterprise Application Services Global Head Akhilesh Tiwari said customer experience and relationship management continue to be a top priority for global businesses and a key element of the digital transformation journey.

“We are excited about this partnership and look forward to helping Freshworks customers pursue new growth opportunities and digitally transform their business,” said Tata Consultancy Services Enterprise Application Services Global Head Akhilesh Tiwari.

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close and keep their customers for life. Freshworks SaaS products provide a 360-degree view of the customer, are ready to go, easy to use and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 3,000+ team members work in offices throughout the world.

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