Bengaluru, NFAPost: Thomas Cook (India) Ltd., India’s leading integrated travel and travel-related financial services company, is unaffected by its former global entity and 178-Year-Old British Tour Company’s collapse.
This is evident from the fact that omas Cook (India) Ltd observed a significant 21% growth in demand for the Durga Puja festive break, from travellers in West Bengal and surrounding source markets.
According to the internal data, Thomas Cook India has requested strong growth during Festival Holiday season. As per the data, Indians are opting travel during festivals and for the past five years during Durga Puja Thomas Cook India registered tremendous growth in mini-vacation/break.
Thomas Cook India was acquired by Canada-based Fairfax Financial Holdings in August 2012. After the stake sale, Thomas Cook UK ceased to be a promoter of the company. Thomas Cook (India) offers services like foreign exchange, corporate travel, leisure travel, insurance, visa and passport services and e-business. It also operates brands such as Thomas Cook, SOTC, Sterling Holidays, Asian Trails and Australian Tours Management, among others.
India is currently witnessing a unique phenomenon where there is significant demand for domestic tourism with a growth of over 25% YoY over the last 3 years. Thomas Cook India research also throws light on Indian travellers interest in rediscovering their roots while indulging in unique experiences. Additionally, that social sharing via insta-worthy vacations is serving to further dive this demand- especially among Millennials.
Also, Thomas Cook India finds domestic tourism is regstrong resurgence as there is over 20% growth in customer demand in the states of Kerala and Himachal Pradesh, even in Andaman and among other destinations. Besides short-haul International destinations like Singapore, Bhutan, Sri Lanka, Dubai, Abu Dhabi, Thailand, and Malaysia) Thomas Cook India is registering demand for location like China, Egypt, and the evergreen Bengali favourite of Europe! U.K., France, Switzerland, Italy, Spain, Portugal, Hungary, Czech Republic, Poland, Scandinavia, and Bulgaria. These locations registered an overall 22% increase in outbound demand.
Chairman & Managing Director at Thomas Cook (India) Madhavan Menon said the last seven years have been fruitful for the company.
“We continue to grow and build our legacy as an independent entity after Fairfax Financial acquired a 77 per cent stake. The Thomas Cook India Group’s cash and bank deposits balances stand at Rs. 13,890 Mn. as of June 30, 2019. Thomas Cook India is debt free upon pre-payment of Rs. 670 million debenture obligations ahead of schedule. This has been made possible using growing and sustainable cash flows that the Thomas Cook India Group generates year over year. The Group generates an average annual free cash flow of around Rs. 2500 million,” Chairman & Managing Director at Thomas Cook (India) Madhavan Menon
The company’s unique tours Anandomoy Europe, Darshaniya Europe, Ananda Dubai, Asia-Te Hoi Choi, Monmatano Asia, Mishorer Morichika, Ek Nojore Thailand, and other Durga Puja specials received good response across the country.
Thomas Cook India’s data highlights that consumers from West Bengal are passionate travellers who enjoy local culture and cuisine while travelling. Demand, this season, is contributed to by diverse segments, including the powerful family segment, along with couples/honeymooners, DINKs, Gen Z, Gen S/Seniors, and ladies-only groups, and equally, by the b-leisure and corporate MICE groups.
Besides deals and offers, Thomas Cook (India) Ltd has come up with 100 Free Holidays as part of Grand India Holiday Sale during festival season and and a free 3-day stay at Sterling Holiday Resorts with every booking.The Grand India Holiday Sale offers can be availed across Thomas Cook India’s omni-channel network both online and offline at its branches and Gold Circle Partner franchise outlets. Additionally, Thomas Cook India also offers a special doorstep service to enable a ‘Holiday Expert’ to visit its customers and ensure a smooth holiday planning. The company campaign #travelpledge2022, the company recommends a list of 15 ‘must visit’ destinations to explore across India. This scheme is conceived after line with Prime Minister Modi’s message encouraging citizens to travel across the country.
Abraham Alapatt, President & Group Head, Thomas Cook India, said the company had introduced the Grand India Holiday Sale.
“It is a bi-annual property to coincide with India’s peak travel booking periods for Summer, the Festive Season, and Winter. With the aim of benefiting our customers with an unbeatable combination of quality holidays at the best price, our Grand India Holiday Sale is a much anticipated event, and is hence, seeing a strong uptake. This season, along with attractive discounts and our unique Best Price Challenge, our offer of 100 Free Holidays* is intended to catalyse demand for both the upcoming festive period, as also the emerging trend of Winter vacations.”
‘Undiscovered Antarctica’ a group tour package, in association with National Geographic Expeditions gives opportunity for an immersive experience onboard the luxurious Ponant Cruise. The cruise takes travellers through the mythical Drake Passage, while they catch a glimpse of the majestic Humpback Whales and Albatrosses in action. According to a recent research report, India’s luxury travel market is projected to grow at a rate of 12.8 per cent YoY.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “With travel dynamics undergoing a revolutionary change, we are seeing an encouraging growth in queries for destinations like Antarctica which offer a distinctive journey of exploration, while creating an immersive experience both with oneself and the spectacular surrounds. Mindful of its unique and fragile eco-system, we are delighted to announce the launch of our ‘Undiscovered Antarctica’ tour package in association with National Geographic Expeditions.”
IdeateLabs, an independent full-service digital ecosystem, has won the social media mandate across Thomas Cook India’s business lines — including Holidays Outbound and Domestic and Foreign Exchange in a multi-agency pitch.
Abraham Alapatt said social media continues to play a defining role in the consumer’s perception of a brand — helping not only to influence purchase decisions, but more importantly build a relationship.
“Through our digital outreach, we aim to move from simply just being present ‘on’ multiple social media platforms to harmonise and create the perfect synergy between our offline and online campaigns. We therefore sought a partner who was equally driven by passion and who could bring a fresh take of innovation and creativity in our social messaging, while understanding the pulse our customer. IdeateLabs has showcased a deep understanding of the sector and we look forward to rolling out engaging content and impactful campaigns in association with them.”
Aiming to bring domestic tourism into the spotlight, Thomas Cook India has launched 15 bucket list destinations – to entice Indians to explore and unveil the gems of our country:
1. Mawlynnong (Meghalaya) – The cleanest village of Asia
2. Taj Mahal (Agra) – The ultimate emblem of love – a UNESCO world Heritage Site
3. Forts and Monuments of Rajasthan (Jaipur, Jodhpur, Ajmer) – Experience a rich cultural heritage
4. Statue of Unity (Gujarat) – The largest monolithic statue of India
5. Khajuraho (Madhya Pradesh) – Finest sculptures from the past – UNESCO World Heritage Site
6. Rishikesh (Uttarakhand) – The Yoga capital of the world
7. Ladakh on a Motor Bike – An adventure ride to Nubra Valley, Tso Moriri, Pangong and more
8. Jim Corbett National Park (Uttarakhand) – Tigers which attracted the Man vs. Wild Show
9. Konark Sun Temple (Odisha) – 13th Century Sun Temple – UNESCO World Heritage Site
10. Temples & Ganga Ghat of Varanasi (Uttar Pradesh) – said to be the world’s oldest City
11. Kaziranga National Park (Assam) – Witness the one horned Rhino
12. Gulmarg (Kashmir) – Paradise on Earth
13. Valley of flowers (Uttarakhand) – Indian national park, home to millions of flowers
14. Khajjiar (Himachal Pradesh) – Mini Switzerland of India
15. Backwaters of Kerala – Enjoy the serene lakes, canals and lagoons in God’s own Country
Thomas Cook India’s domestic packages start from Rs 8,929 per person on twin share; the range of destinations include favourites like Puducherry, Wayanad, Cherrapunji, Shillong, Kumaon, Darjeeling, Dalhousie and Coorg, among others.